Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3D0EA
RGB
163, 208, 234
HSL
202, 63%, 78%
HSB
202, 30%, 92%
CMYK
30, 11, 0, 8
LAB
81, -11, -18
LCH
81, 21, 239
OKLCH
0.83, 0.06, 234
XYZ
53, 59, 86
LUV
81, -23, -26
HWB
202, 64%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.