Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124153
RGB
18, 65, 83
HSL
197, 64%, 20%
HSB
197, 78%, 33%
CMYK
78, 22, 0, 67
LAB
25, -11, -16
LCH
25, 19, 235
OKLCH
0.35, 0.06, 228
XYZ
4, 5, 9
LUV
25, -15, -17
HWB
197, 7%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.