Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124A76
RGB
18, 74, 118
HSL
206, 74%, 27%
HSB
206, 85%, 46%
CMYK
85, 37, 0, 54
LAB
30, -5, -31
LCH
30, 31, 261
OKLCH
0.40, 0.09, 247
XYZ
6, 6, 18
LUV
30, -17, -39
HWB
206, 7%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.