Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124A91
RGB
18, 74, 145
HSL
214, 78%, 32%
HSB
214, 88%, 57%
CMYK
88, 49, 0, 43
LAB
31, 4, -45
LCH
31, 45, 276
OKLCH
0.42, 0.13, 257
XYZ
8, 7, 28
LUV
31, -16, -59
HWB
214, 7%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.