Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124F6D
RGB
18, 79, 109
HSL
200, 72%, 25%
HSB
200, 83%, 43%
CMYK
83, 28, 0, 57
LAB
31, -11, -23
LCH
31, 26, 245
OKLCH
0.41, 0.08, 235
XYZ
6, 7, 15
LUV
31, -19, -29
HWB
200, 7%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.