Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1257B1
RGB
18, 87, 177
HSL
214, 82%, 38%
HSB
214, 90%, 69%
CMYK
90, 51, 0, 31
LAB
37, 7, -55
LCH
37, 55, 278
OKLCH
0.47, 0.16, 258
XYZ
12, 10, 43
LUV
37, -19, -76
HWB
214, 7%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.