Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1259B2
RGB
18, 89, 178
HSL
213, 82%, 38%
HSB
213, 90%, 70%
CMYK
90, 50, 0, 30
LAB
38, 7, -54
LCH
38, 55, 277
OKLCH
0.48, 0.16, 257
XYZ
12, 10, 44
LUV
38, -19, -75
HWB
213, 7%, 30%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.