Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12607D
RGB
18, 96, 125
HSL
196, 75%, 28%
HSB
196, 86%, 49%
CMYK
86, 23, 0, 51
LAB
37, -15, -23
LCH
37, 28, 237
OKLCH
0.46, 0.08, 229
XYZ
8, 10, 21
LUV
37, -24, -30
HWB
196, 7%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.