Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1280E2
RGB
18, 128, 226
HSL
208, 85%, 48%
HSB
208, 92%, 89%
CMYK
92, 43, 0, 11
LAB
52, 0, -59
LCH
52, 59, 270
OKLCH
0.60, 0.17, 252
XYZ
22, 21, 75
LUV
52, -29, -89
HWB
208, 7%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.