Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
128AC4
RGB
18, 138, 196
HSL
200, 83%, 42%
HSB
200, 91%, 77%
CMYK
91, 30, 0, 23
LAB
54, -15, -39
LCH
54, 42, 249
OKLCH
0.60, 0.13, 238
XYZ
19, 22, 55
LUV
54, -35, -58
HWB
200, 7%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.