Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
129FFA
RGB
18, 159, 250
HSL
204, 96%, 53%
HSB
204, 93%, 98%
CMYK
93, 36, 0, 2
LAB
62, -9, -56
LCH
62, 57, 261
OKLCH
0.68, 0.17, 246
XYZ
30, 32, 95
LUV
62, -38, -87
HWB
204, 7%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.