Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12ABE0
RGB
18, 171, 224
HSL
195, 85%, 47%
HSB
195, 92%, 88%
CMYK
92, 24, 0, 12
LAB
65, -23, -38
LCH
65, 44, 239
OKLCH
0.69, 0.14, 230
XYZ
28, 35, 76
LUV
65, -44, -56
HWB
195, 7%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.