Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54A2ED
RGB
84, 162, 237
HSL
209, 81%, 63%
HSB
209, 65%, 93%
CMYK
65, 32, 0, 7
LAB
64, -7, -46
LCH
64, 46, 261
OKLCH
0.70, 0.14, 250
XYZ
32, 34, 85
LUV
64, -31, -71
HWB
209, 33%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.