Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12AEEB
RGB
18, 174, 235
HSL
197, 86%, 50%
HSB
197, 92%, 92%
CMYK
92, 26, 0, 8
LAB
66, -21, -42
LCH
66, 47, 243
OKLCH
0.71, 0.14, 233
XYZ
30, 36, 84
LUV
66, -44, -63
HWB
197, 7%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.