Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12B7FF
RGB
18, 183, 255
HSL
198, 100%, 54%
HSB
198, 93%, 100%
CMYK
93, 28, 0, 0
LAB
70, -20, -47
LCH
70, 51, 247
OKLCH
0.74, 0.16, 236
XYZ
35, 41, 101
LUV
70, -46, -72
HWB
198, 7%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.