Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
133148
RGB
19, 49, 72
HSL
206, 58%, 18%
HSB
206, 74%, 28%
CMYK
74, 32, 0, 72
LAB
19, -5, -18
LCH
19, 19, 255
OKLCH
0.30, 0.05, 244
XYZ
3, 3, 7
LUV
19, -10, -19
HWB
206, 7%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.