Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13383E
RGB
19, 56, 62
HSL
188, 53%, 16%
HSB
188, 69%, 24%
CMYK
69, 10, 0, 76
LAB
21, -12, -8
LCH
21, 14, 213
OKLCH
0.32, 0.04, 210
XYZ
3, 3, 5
LUV
21, -13, -7
HWB
188, 7%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.