Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
134993
RGB
19, 73, 147
HSL
215, 77%, 33%
HSB
215, 87%, 58%
CMYK
87, 50, 0, 42
LAB
31, 6, -47
LCH
31, 47, 277
OKLCH
0.42, 0.13, 258
XYZ
8, 7, 29
LUV
31, -16, -61
HWB
215, 7%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.