Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
135199
RGB
19, 81, 153
HSL
212, 78%, 34%
HSB
212, 88%, 60%
CMYK
88, 47, 0, 40
LAB
34, 3, -46
LCH
34, 46, 274
OKLCH
0.44, 0.13, 256
XYZ
9, 8, 31
LUV
34, -18, -61
HWB
212, 7%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.