Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
135DC6
RGB
19, 93, 198
HSL
215, 82%, 43%
HSB
215, 90%, 78%
CMYK
90, 53, 0, 22
LAB
40, 11, -62
LCH
40, 63, 280
OKLCH
0.50, 0.18, 259
XYZ
14, 12, 55
LUV
40, -20, -88
HWB
215, 7%, 22%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.