Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
136189
RGB
19, 97, 137
HSL
200, 76%, 31%
HSB
200, 86%, 54%
CMYK
86, 29, 0, 46
LAB
38, -12, -29
LCH
38, 31, 248
OKLCH
0.47, 0.10, 238
XYZ
9, 10, 25
LUV
38, -24, -39
HWB
200, 7%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.