Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
137EE9
RGB
19, 126, 233
HSL
210, 85%, 49%
HSB
210, 92%, 91%
CMYK
92, 46, 0, 9
LAB
52, 3, -63
LCH
52, 63, 273
OKLCH
0.60, 0.18, 254
XYZ
22, 21, 80
LUV
52, -28, -95
HWB
210, 7%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.