Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1389D2
RGB
19, 137, 210
HSL
203, 83%, 45%
HSB
203, 91%, 82%
CMYK
91, 35, 0, 18
LAB
54, -10, -47
LCH
54, 48, 258
OKLCH
0.61, 0.14, 244
XYZ
21, 23, 64
LUV
54, -33, -70
HWB
203, 7%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.