Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13ACEC
RGB
19, 172, 236
HSL
198, 85%, 50%
HSB
198, 92%, 93%
CMYK
92, 27, 0, 7
LAB
66, -20, -43
LCH
66, 47, 245
OKLCH
0.70, 0.15, 235
XYZ
30, 36, 85
LUV
66, -43, -65
HWB
198, 7%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.