Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142E44
RGB
20, 46, 68
HSL
208, 55%, 17%
HSB
208, 71%, 27%
CMYK
71, 32, 0, 73
LAB
18, -4, -17
LCH
18, 18, 257
OKLCH
0.29, 0.05, 246
XYZ
2, 3, 6
LUV
18, -9, -17
HWB
208, 8%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.