Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AECCE9
RGB
174, 204, 233
HSL
209, 57%, 80%
HSB
209, 25%, 91%
CMYK
25, 12, 0, 9
LAB
81, -6, -18
LCH
81, 19, 253
OKLCH
0.83, 0.05, 248
XYZ
54, 58, 85
LUV
81, -17, -27
HWB
209, 68%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.