Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142F42
RGB
20, 47, 66
HSL
205, 53%, 17%
HSB
205, 70%, 26%
CMYK
70, 29, 0, 74
LAB
18, -5, -15
LCH
18, 16, 251
OKLCH
0.29, 0.05, 242
XYZ
2, 3, 6
LUV
18, -9, -15
HWB
205, 8%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.