Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
142F59
RGB
20, 47, 89
HSL
217, 63%, 21%
HSB
217, 78%, 35%
CMYK
78, 47, 0, 65
LAB
19, 2, -29
LCH
19, 29, 275
OKLCH
0.31, 0.08, 259
XYZ
3, 3, 10
LUV
19, -9, -31
HWB
217, 8%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.