Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143E79
RGB
20, 62, 121
HSL
215, 72%, 28%
HSB
215, 83%, 47%
CMYK
83, 49, 0, 53
LAB
26, 4, -39
LCH
26, 39, 276
OKLCH
0.37, 0.11, 258
XYZ
5, 5, 19
LUV
26, -13, -47
HWB
215, 8%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.