Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14404A
RGB
20, 64, 74
HSL
191, 57%, 18%
HSB
191, 73%, 29%
CMYK
73, 14, 0, 71
LAB
24, -13, -11
LCH
24, 17, 220
OKLCH
0.35, 0.05, 216
XYZ
3, 4, 7
LUV
24, -15, -11
HWB
191, 8%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.