Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14404F
RGB
20, 64, 79
HSL
195, 60%, 19%
HSB
195, 75%, 31%
CMYK
75, 19, 0, 69
LAB
25, -11, -14
LCH
25, 18, 231
OKLCH
0.35, 0.05, 224
XYZ
4, 4, 8
LUV
25, -15, -15
HWB
195, 8%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.