Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144151
RGB
20, 65, 81
HSL
196, 60%, 20%
HSB
196, 75%, 32%
CMYK
75, 20, 0, 68
LAB
25, -11, -14
LCH
25, 18, 232
OKLCH
0.35, 0.06, 225
XYZ
4, 5, 8
LUV
25, -15, -16
HWB
196, 8%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.