Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14435B
RGB
20, 67, 91
HSL
200, 64%, 22%
HSB
200, 78%, 36%
CMYK
78, 26, 0, 64
LAB
26, -9, -19
LCH
26, 21, 244
OKLCH
0.36, 0.06, 235
XYZ
4, 5, 11
LUV
26, -15, -22
HWB
200, 8%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.