Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144D6D
RGB
20, 77, 109
HSL
202, 69%, 25%
HSB
202, 82%, 43%
CMYK
82, 29, 0, 57
LAB
30, -9, -24
LCH
30, 26, 249
OKLCH
0.40, 0.08, 238
XYZ
6, 7, 15
LUV
30, -18, -30
HWB
202, 8%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.