Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144D75
RGB
20, 77, 117
HSL
205, 71%, 27%
HSB
205, 83%, 46%
CMYK
83, 34, 0, 54
LAB
31, -7, -29
LCH
31, 29, 257
OKLCH
0.41, 0.09, 244
XYZ
6, 7, 18
LUV
31, -18, -36
HWB
205, 8%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.