Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1453A2
RGB
20, 83, 162
HSL
213, 78%, 36%
HSB
213, 88%, 64%
CMYK
88, 49, 0, 36
LAB
35, 5, -49
LCH
35, 49, 276
OKLCH
0.45, 0.14, 257
XYZ
10, 9, 35
LUV
35, -18, -67
HWB
213, 8%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.