Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145778
RGB
20, 87, 120
HSL
200, 71%, 27%
HSB
200, 83%, 47%
CMYK
83, 27, 0, 53
LAB
34, -11, -25
LCH
34, 27, 245
OKLCH
0.43, 0.08, 236
XYZ
7, 8, 19
LUV
34, -21, -32
HWB
200, 8%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.