Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14587B
RGB
20, 88, 123
HSL
200, 72%, 28%
HSB
200, 84%, 48%
CMYK
84, 28, 0, 52
LAB
35, -11, -26
LCH
35, 28, 247
OKLCH
0.44, 0.09, 237
XYZ
7, 9, 20
LUV
35, -21, -34
HWB
200, 8%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.