Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1459C5
RGB
20, 89, 197
HSL
217, 82%, 43%
HSB
217, 90%, 77%
CMYK
90, 55, 0, 23
LAB
39, 13, -63
LCH
39, 65, 282
OKLCH
0.49, 0.18, 260
XYZ
14, 11, 54
LUV
39, -19, -89
HWB
217, 8%, 23%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.