Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1460BB
RGB
20, 96, 187
HSL
213, 81%, 41%
HSB
213, 89%, 73%
CMYK
89, 49, 0, 27
LAB
40, 6, -55
LCH
40, 55, 276
OKLCH
0.50, 0.16, 256
XYZ
13, 12, 49
LUV
40, -21, -78
HWB
213, 8%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.