Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
146CB3
RGB
20, 108, 179
HSL
207, 80%, 39%
HSB
207, 89%, 70%
CMYK
89, 40, 0, 30
LAB
44, -4, -45
LCH
44, 46, 265
OKLCH
0.52, 0.14, 249
XYZ
14, 14, 45
LUV
44, -25, -65
HWB
207, 8%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.