Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
146FEB
RGB
20, 111, 235
HSL
215, 84%, 50%
HSB
215, 91%, 92%
CMYK
91, 53, 0, 8
LAB
48, 13, -71
LCH
48, 72, 280
OKLCH
0.57, 0.20, 259
XYZ
21, 18, 81
LUV
48, -24, -105
HWB
215, 8%, 8%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.