Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1472AF
RGB
20, 114, 175
HSL
204, 79%, 38%
HSB
204, 89%, 69%
CMYK
89, 35, 0, 31
LAB
45, -9, -40
LCH
45, 41, 258
OKLCH
0.53, 0.12, 244
XYZ
14, 15, 43
LUV
45, -28, -58
HWB
204, 8%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.