Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1472B3
RGB
20, 114, 179
HSL
205, 80%, 39%
HSB
205, 89%, 70%
CMYK
89, 36, 0, 30
LAB
46, -7, -42
LCH
46, 43, 260
OKLCH
0.53, 0.13, 246
XYZ
14, 15, 45
LUV
46, -27, -61
HWB
205, 8%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.