Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1476C4
RGB
20, 118, 196
HSL
207, 81%, 42%
HSB
207, 90%, 77%
CMYK
90, 40, 0, 23
LAB
48, -4, -49
LCH
48, 49, 265
OKLCH
0.55, 0.15, 249
XYZ
17, 17, 55
LUV
48, -28, -72
HWB
207, 8%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.