Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1478BE
RGB
20, 120, 190
HSL
205, 81%, 41%
HSB
205, 89%, 75%
CMYK
89, 37, 0, 25
LAB
48, -7, -45
LCH
48, 46, 261
OKLCH
0.56, 0.14, 246
XYZ
16, 17, 51
LUV
48, -29, -66
HWB
205, 8%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.