Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
147CC2
RGB
20, 124, 194
HSL
204, 81%, 42%
HSB
204, 90%, 76%
CMYK
90, 36, 0, 24
LAB
49, -8, -45
LCH
49, 46, 260
OKLCH
0.57, 0.14, 246
XYZ
17, 18, 54
LUV
49, -30, -66
HWB
204, 8%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.