Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1487EF
RGB
20, 135, 239
HSL
208, 87%, 51%
HSB
208, 92%, 94%
CMYK
92, 44, 0, 6
LAB
55, 0, -62
LCH
55, 62, 270
OKLCH
0.62, 0.18, 253
XYZ
25, 24, 85
LUV
55, -31, -94
HWB
208, 8%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.