Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
148EEC
RGB
20, 142, 236
HSL
206, 85%, 50%
HSB
206, 92%, 93%
CMYK
92, 40, 0, 7
LAB
57, -5, -57
LCH
57, 57, 265
OKLCH
0.63, 0.17, 249
XYZ
25, 26, 83
LUV
57, -33, -87
HWB
206, 8%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.