Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1493EB
RGB
20, 147, 235
HSL
205, 84%, 50%
HSB
205, 91%, 92%
CMYK
91, 37, 0, 8
LAB
58, -8, -54
LCH
58, 55, 262
OKLCH
0.64, 0.16, 247
XYZ
26, 27, 82
LUV
58, -35, -83
HWB
205, 8%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.